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Apple today (1/13/21) announced a set of major new projects as part of its $100 million Racial Equity and Justice Initiative (REJI) to help dismantle systemic barriers to opportunity and combat injustices faced by communities of color. These forward-looking and comprehensive efforts include the Propel Center, a first-of-its-kind global innovation and learning hub for Historically […]

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Apple Fitness+, the first fitness experience built around Apple Watch, is available today, bringing inclusive and welcoming studio-style workouts to iPhone, iPad, and Apple TV so users can work out anytime, anywhere. Fitness+ intelligently and seamlessly incorporates key workout metrics users love from Apple Watch directly to iPhone, iPad, and Apple TV alongside inspiring workout […]

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Apple today (12/08/20) announced AirPods Max, innovative wireless headphones that bring the magic of AirPods to an over-ear design with high-fidelity sound. AirPods Max combine a custom acoustic design, H1 chips, and advanced software to power computational audio for a breakthrough listening experience with Adaptive EQ, Active Noise Cancellation, Transparency mode, and spatial audio. AirPods […]

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Apple today (12/02/20)  presented its App Store Best of 2020 winners, recognizing 15 apps and games that proved to be essential for making life easier, healthier, and more connected this year. Notable for their high quality, creative design, usability, and innovative technology, these apps and games are equally celebrated for their positive cultural impact, helpfulness, […]

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  Apple today announced the winners of the second annual Apple Music Awards, recognizing the best and boldest musicians of 2020 and their enormous impact on global culture. The Apple Music Awards honor achievements in music across five distinct categories, and winners are chosen through a process that reflects both Apple Music’s editorial perspective and […]

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Cupertino, California — On a momentous day for the Mac, Apple today introduced a new MacBook Air, 13-inch MacBook Pro, and Mac mini powered by the revolutionary M1, the first in a family of chips designed by Apple specifically for the Mac. By far the most powerful chip Apple has ever made, M1 transforms the […]

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  Apple today (11/10) announced M1, the most powerful chip it has ever created and the first chip designed specifically for the Mac. M1 is optimized for Mac systems in which small size and power efficiency are critically important. As a system on a chip (SoC), M1 combines numerous powerful technologies into a single chip, […]

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One more thing for 2020, Apple’s next big Event was just announced! There is a lot of speculation what will happen. Will this be the new laptops or new iMac with the Silicon processors? New Air Pod Pro? Apple Tags? Or something completely different that no one saw coming. Tune in November 10th at 10:00am PT […]

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Apple today (10/29) announced financial results for its fiscal 2020 fourth quarter ended September 26, 2020. The Company posted record September quarter revenue of $64.7 billion and quarterly earnings per diluted share of $0.73. International sales accounted for 59 percent of the quarter’s revenue.   “Apple capped off a fiscal year defined by innovation in […]

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