Apple today (12/14/14) released a new 90-second holiday video ad entitled “The Song”.
“The Song” is about a girl who finds upon an old record, apparently a gift from her grandmother to her grandfather from 1952. The record voices a message about not being able to be together for the holidays and the grandmother sings on the record of “Love Is Here to Stay”.
Finding the old record, the granddaughter secretly learns the tune’s vocals and puts together her own accompaniment on several instruments on an MacBook Air, eventually recording her own portions of the song alongside her grandmother’s. The girl then leaves an iPad Mini with a note saying “A Duet, Press Play” for her grandmother, who listens to the duet between her much younger self and her granddaughter, bringing her to tears.